So much for the theory. If you wanted to map the processes just described with S/4 Customer Management, you would quickly reach your limits. Mobile applications for sales are not included in the standard, nor are marketing processes. For this, you would have to implement the Marketing or Sales Cloud on top. And that, in addition to additional costs, requires interfaces that make the whole thing complicated.
But, as the title of the article promises, we would like to show you an alternative here, with which you can implement contemporary customer relationship management interface-free under S/4HANA as well.
The itmX crm suite is a CRM solution that is fully integrated into S/4HANA or even SAP ECC, offering users the option of mapping the complete customer journey with all touchpoints, from the first contact via the website, to the telephone call, via e-mails to the web store on one basis. Thanks to complete integration with the underlying ERP, you also have access in CRM to all the data that is available in the ERP. It doesn’t matter whether it’s the equipment used, payment terms, special conditions granted or the customer’s payment history. You have everything at your disposal with just a few clicks. Your marketing department will also thank you, because even the most extensive selections are no longer a problem. And thanks to the direct connection of the CRM to itmX marketing automation, the next campaign is ready to go in no time.
In a nutshell: The itmX crm suite takes SAP’s grandiose idea of using the ERP system as a central hub to its logical conclusion.