BRUECKNER MASCHINENBAU dovetails sales and service processes
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BRÜCKNER MASCHINENBAU GmbH & Co. KG is a leading company in plant and mechanical engineering, which offers its customers not only innovative film stretching systems but also a long-term all-round service. The focus of BRÜCKNER MASCHINENBAU is on proximity to the user and the continuous optimisation of processes – with the aim of building long-term relationships with the customer that are characterised by trust.
Central data storage and the mapping of all sales and service processes with the itmX crm suite
More than five years ago, the company began researching suitable CRM providers and in 2016 decided on the CRM solution from itmX GmbH (formerly ITML). In addition to the possibility of central data storage based on SAP, the option of integrating and implementing individual needs and requirements, especially from the sales and service area, were also decisive. In addition, itmX GmbH’s expertise in BRÜCKNER MASCHINENBAU’s core industry – plant and mechanical engineering – was also convincing.
“We tried to select a central tool that covers the entire spectrum of sales and service”
“The data was all there before, but now it is also centrally accessible and evaluable. They can also be viewed from different angles and in a 360° view. That’s exactly what we wanted and what was our central requirement.”
Functional Highlights in Project Implementation: The Opportunity Radar
Accompanying the change in the company: Organizational aspects of the introduction of the itmX crm suite
Every change brings challenges in the company – in the end, a project stands and falls with the acceptance of those involved. For this reason, BRÜCKNER MASCHINENBAU attached great importance to taking all those involved with us and taking their concerns seriously.
Among other things, the company relied on a gamification approach to convey the terminology and functions of CRM in a playful way and thus also increase acceptance. But other, smaller actions were also carried out in the course of the CRM introduction in order to involve all employees. Throughout the entire implementation process, constant and fast support from the specialist department was also the be-all and end-all.
Topics of the future at BRÜCKNER MASCHINENBAU
In the future, BRÜCKNER MASCHINENBAU would like to further focus on the integration of Microsoft 365 and mobile applications in the context of CRM. But internationalization, especially the roll-out to China, is also on the company’s agenda.
“We very much appreciate the cooperative partnership with itmX. We have fought many battles together and we still have many ahead of us.”
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