As a construction supplier, you know only too well how complex the networks of relationships in the industry are – this complicates decision-making processes, as access to the actual decision-makers is often very difficult. But price pressure is also steadily increasing and deadlines are getting tighter and tighter. In addition, there is global competition and regionally differing cost factors – all of these factors depress the earnings situation of manufacturers.

This is precisely why it is essential that information is collected, structured, condensed and made available to all parties involved at a very early stage. In addition, all complex processes along your value chain must be mapped seamlessly – this is crucial for success. Get fit for the digital future and increase the productivity of your entire value chain.

Discover the best CRM based on SAP for construction & construction suppliers

Get active in the early phases of your project

Impress your customers with end-to-end processes from the quotation to all service phases.

With the itmX crm suite, you can map all essential processes related to marketing, sales and service. In doing so, you are laying the foundation for an Xperience that will delight your business partners.

Thanks to the complete SAP ERP integration , you can seamlessly integrate existing processes and have access to all relevant data at any time, such as:

Up-to-date prices and availability of your products
Delivery status of specific orders
Order history
Financial status and open items of your business partners

Holistic customer management

Thanks to the seamless integration into your SAP ERP system, you have full access to all relevant customer data at all times – both online and offline. Thanks to the 360° view, you get a complete view of your business partners (investors, planners, wholesalers, specialist dealers, processors, etc.) and thus lay the foundation for a professional management of your customer relationships.

Employees always up-to-date – quick overview of all sales-relevant objects, documents and offers
SAP ERP integration provides easy and fast access to financial status, customer-specific conditions and final orders
With itmX marketing automation , you can provide your customers with target group and tailor-made content

itmX CRM Bauzulieferer Objektqualifizierung

Object qualification – Identify and qualify construction projects at an early stage

Collect, structure and condense information in a central location, even in the very early phases of the project. In this way, you provide every employee in sales with the information they need.

Information directly available in a central location
Support sales staff at the right time with active recommendations for action
Making the right decisions in the least amount of time

Object tracking – 360° view of your objects

Support your sales department in the structured processing of planned or under construction construction projects. The itmX crm suite supports your sales staff in the further development of qualified object leads. You manage all important information and documents on relevant construction projects in a central location and immediately see which phase the construction project is currently in, what the volume is and who the most important players are.

Complete documentation across all project phases
An overview of the object pipeline at all times
All submission deadlines at a glance
Visualization of objects on a map

These processes ensure well-organized property management

Relationship Management

Sustainable development and maintenance of relationship networks
Placing product features in the early stages of the project
Document new contacts directly & map the network of relationships over the entire cycle of a construction project

Analyes and Reporting

Relevant data from different systems at a glance at all times
With dashboards and analyses, you can evaluate campaign development, sales success and customer satisfaction
Making trend-setting decisions at the right time

Appointment & task management

Always have an overview thanks to the individually adaptable task dashboard
Define and document tasks and deadlines and assign them to other colleagues

Quotation Management

Create and track tailor-made offers
Thanks to complete SAP ERP/S/4HANA integration, all current data is available (e.g. current prices, availability,..)
Efficient workflows for quotation approval and follow-up

Master Data Management

360* view of all your business partners
Quick access to all relevant information such as contact person, activity history, quotation order history
Central management of contact persons

Target group management

Focusing on the needs of your target groups (e.g. architects/planners, processors, wholesalers, end consumers)
With itmX marketing automation , you can provide your customers with content that is tailored to their needs

Mobile CRM

With theitmX sales app , you get access to all relevant information about your customers and properties on the go. Record new contacts, create visit reports, and trigger follow-up processes. This allows you to complete important tasks directly after your customer appointment and no longer have to postpone them to off-peak times.

360° view of the customer: customer data, offers, contracts are also on the go
Digital object and order entry directly from the app
Manage appointments and tasks on the go
On- and offline

Different companies, similar challenges

“The construction supply industry has become more complex and dynamic in recent years. This has created new challenges that were difficult to implement in our old CRM system. From the very beginning, the itmX crm suite convinced us with its seamless integration into SAP ERP and the associated 360-degree view of customers, regions and projects.”

Valentin Grimm, Manager Strategic Pricing & Sales Excellence, Roto Window and Door Technology

Click here for the Success Story of ROTO Window and Door Technology

Dyckerhoff💚 itmX

“We need a very flexible CRM system. ItmX knows the IT and they know the processes in the area of sales and that’s great!”

Wolfgang Peseke, Dyckerhoff GmbH

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These and many other companies already rely on us:

Do you have any questions? We have the answers!

What advantage do construction suppliers have with a CRM system?

As a construction supplier, you are particularly dependent on fast response times and precise information. By using a CRM system, you connect all processes along your value chain. In concrete terms, this means that every employee, from marketing to sales and customer service, has a holistic view of all customer and contact information and can use it efficiently. The 360° view of your customers is the basis for networked services and contributes significantly to the success of your company.

Summary:

End-to-end and transparent process from initial contact to invoicing
360° view of customers and properties
Optimal Object Qualification and Object Tracking
Efficient and informative sales through direct access to all customer and property information
Effective marketing campaigns through target group-specific selection options

How can a CRM drive the digitalization of business processes?

The “digital customer” is also a reality in construction today. More and more builders, architects and planners are going online and getting information online. In addition, increasing digitalization is creating new sales channels that may permanently change the established three-stage sales channel. That’s why it’s becoming increasingly important to actually know your target group and their customer journey and, ideally, to actively help shape it. The resulting transparency in the view of the customer requires a future-proof data model as well as a consistent system-side mapping. And this is exactly where an integrated CRM plays a central role in enabling a “true 360° view of the customer. Information from sales and service can thus be made available, for example, to .dem marketing in order to provide targeted target groups with information. Those who consistently pursue this approach will increase their market success measurably and permanently.

What should a CRM for a construction supplier definitely contain?

In times when land is in short supply, projects are delayed and processors are more focused on standard solutions, it is becoming increasingly important to get new project information at a very early stage. Once the relevant decision-makers have been identified, it is important to provide them with appropriate information in a targeted and consistent manner and to build relationships. This is the only way to give you the opportunity to place product features and complete system solutions very early in the planning process and thus increase your chances of success.

In order to achieve end-to-end processes and support your sales team in their daily work in the best possible way, your CRM should be able to map at least the following points:

Central management of objects, customers and business partners
Audience & Campaign Management
Object Lead Management
Object tracking and 360° view of your objects and customers
Relationship & Contact Management
Mobile CRM for Field Service
Dashboards & Analytics
Seamless integration with SAP ERP

Why is itmX crm suite the best choice for a construction supplier?

Our experience proves us right. Through numerous customer projects with construction suppliers, we are familiar with your industry and your requirements. One of the unique selling points of the itmX crm suite is its seamless integration into SAP ERP (ECC or S/4HANA), which hardly any other CRM solution offers. With the itmX crm suite, you can connect marketing, sales and customer service in such a way that you always have a comprehensive view of your construction projects, business partners and customers.

An excerpt of our highlights:

The best of the worlds of SAP and Microsoft)
Seamless integration with SAP ERP (ECC or S/4HANA)
Seamless integration into the world of Microsoft 365 (e.g. Teams, Sharepoint)
Integrated and networked processes from initial contact to invoicing
Object lead management to capture construction projects at an early stage
Object tracking for structured processing of planned or under construction projects
Relationship and contact management for mapping complex networks
Mobile CRM for the most important information in your pocket

Would you like to learn more about the opportunities that itmX crm offers in the construction and construction supplier industry? Our experts look forward to hearing from you.

Arrange a non-binding consultation

In this way, we help you to map the complete customer lifecycle of your customers

Continuous processes from quotation to customer service – fully integrated into your SAP ERP

Mapping of the installed base and its history
360° view of prospects, customers, competitors, partners
Integrated collaboration tools

Central contract management
Integrated document management incl. Versioning
MS Office 365 Integration
Digital product presentation and mobile order entry for your field service
Meaningful reporting on all sales activities

These solutions support your processes

itmX marketing

With itmX marketing, you accompany your customers during the entire customer journey and provide your employees with useful tools for lead nurturing, campaign management or marketing automation.

Learn more about itmX marketing

itmX sales

With itmX sales, you can hold consultations that will be remembered. Thanks to the full SAP integration, your sales department always has the most up-to-date data at hand – online and offline. This means that nothing stands in the way of optimal visit planning.

Learn more about itmX sales

itmX service

With itmX service, you can generate new business opportunities from your customer service. Thanks to direct access to SAP ERP, your service technicians also have all relevant information at hand at all times and can thus help your customers in the best possible way.

Learn more about itmX service

itmX commerce

With itmX commerce , you can add the digital component to your classic sales and provide your customers with a first-class shopping experience. Thanks to the integrated Product Information System (PIM), which directly accesses SAP master data, your product data is always up-to-date – without duplicate data maintenance.

Learn more about itmX commerce

Take the next step

We are looking forward to your message. Together, we will develop a strategy to provide your customers with a consistent and personal customer experience across all channels.

Dagmar CöllnSenior Sales

sales@itmx.de
+49 7231 96825 10

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The best CRM for SAP-customers in construction and construction supply

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