As a construction supplier, you know only too well how complex the networks of relationships in the industry are – this complicates decision-making processes, as access to the actual decision-makers is often very difficult. But price pressure is also steadily increasing and deadlines are getting tighter and tighter. In addition, there is global competition and regionally differing cost factors – all of these factors depress the earnings situation of manufacturers.

This is precisely why it is essential that information is collected, structured, condensed and made available to all parties involved at a very early stage. In addition, all complex processes along your value chain must be mapped seamlessly – this is crucial for success. Get fit for the digital future and increase the productivity of your entire value chain.

Discover the best CRM based on SAP for construction & construction suppliers

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Get active in the early phases of your project

Impress your customers with end-to-end processes from the quotation to all service phases.

With the itmX crm suite, you can map all essential processes related to marketing, sales and service. In doing so, you are laying the foundation for an Xperience that will delight your business partners.

Thanks to the complete SAP ERP integration , you can seamlessly integrate existing processes and have access to all relevant data at any time, such as:

  • Up-to-date prices and availability of your products

  • Delivery status of specific orders

  • Order history

  • Financial status and open items of your business partners

Holistic customer management

Thanks to the seamless integration into your SAP ERP system, you have full access to all relevant customer data at all times – both online and offline. Thanks to the 360° view, you get a complete view of your business partners (investors, planners, wholesalers, specialist dealers, processors, etc.) and thus lay the foundation for a professional management of your customer relationships.

  • Employees always up-to-date – quick overview of all sales-relevant objects, documents and offers

  • SAP ERP integration provides easy and fast access to financial status, customer-specific conditions and final orders

  • With itmX marketing automation , you can provide your customers with target group and tailor-made content

itmX CRM Bauzulieferer Kundenmanagement
itmX CRM Bauzulieferer Objektqualifizierung

Object qualification – Identify and qualify construction projects at an early stage

Collect, structure and condense information in a central location, even in the very early phases of the project. In this way, you provide every employee in sales with the information they need.

  • Information directly available in a central location

  • Support sales staff at the right time with active recommendations for action

  • Making the right decisions in the least amount of time

Object tracking – 360° view of your objects

Support your sales department in the structured processing of planned or under construction construction projects. The itmX crm suite supports your sales staff in the further development of qualified object leads. You manage all important information and documents on relevant construction projects in a central location and immediately see which phase the construction project is currently in, what the volume is and who the most important players are.

  • Complete documentation across all project phases

  • An overview of the object pipeline at all times

  • All submission deadlines at a glance

  • Visualization of objects on a map

itmX CRM Bauzulieferer Objektverfolgung

These processes ensure well-organized property management

itmX sales - crm; Vorschau auf Computer

Mobile CRM

With theitmX sales app , you get access to all relevant information about your customers and properties on the go. Record new contacts, create visit reports, and trigger follow-up processes. This allows you to complete important tasks directly after your customer appointment and no longer have to postpone them to off-peak times.

  • 360° view of the customer: customer data, offers, contracts are also on the go

  • Digital object and order entry directly from the app

  • Manage appointments and tasks on the go

  • On- and offline

Different companies, similar challenges

Dyckerhoff💚 itmX

These and many other companies already rely on us:

Do you have any questions? We have the answers!

As a construction supplier, you are particularly dependent on fast response times and precise information. By using a CRM system, you connect all processes along your value chain. In concrete terms, this means that every employee, from marketing to sales and customer service, has a holistic view of all customer and contact information and can use it efficiently. The 360° view of your customers is the basis for networked services and contributes significantly to the success of your company.


  • End-to-end and transparent process from initial contact to invoicing
  • 360° view of customers and properties
  • Optimal Object Qualification and Object Tracking
  • Efficient and informative sales through direct access to all customer and property information
  • Effective marketing campaigns through target group-specific selection options

The “digital customer” is also a reality in construction today. More and more builders, architects and planners are going online and getting information online. In addition, increasing digitalization is creating new sales channels that may permanently change the established three-stage sales channel. That’s why it’s becoming increasingly important to actually know your target group and their customer journey and, ideally, to actively help shape it. The resulting transparency in the view of the customer requires a future-proof data model as well as a consistent system-side mapping. And this is exactly where an integrated CRM plays a central role in enabling a “true 360° view of the customer. Information from sales and service can thus be made available, for example, to .dem marketing in order to provide targeted target groups with information. Those who consistently pursue this approach will increase their market success measurably and permanently.

In times when land is in short supply, projects are delayed and processors are more focused on standard solutions, it is becoming increasingly important to get new project information at a very early stage. Once the relevant decision-makers have been identified, it is important to provide them with appropriate information in a targeted and consistent manner and to build relationships. This is the only way to give you the opportunity to place product features and complete system solutions very early in the planning process and thus increase your chances of success.

In order to achieve end-to-end processes and support your sales team in their daily work in the best possible way, your CRM should be able to map at least the following points:

  • Central management of objects, customers and business partners
  • Audience & Campaign Management
  • Object Lead Management
  • Object tracking and 360° view of your objects and customers
  • Relationship & Contact Management
  • Mobile CRM for Field Service
  • Dashboards & Analytics
  • Seamless integration with SAP ERP

Our experience proves us right. Through numerous customer projects with construction suppliers, we are familiar with your industry and your requirements. One of the unique selling points of the itmX crm suite is its seamless integration into SAP ERP (ECC or S/4HANA), which hardly any other CRM solution offers. With the itmX crm suite, you can connect marketing, sales and customer service in such a way that you always have a comprehensive view of your construction projects, business partners and customers.

An excerpt of our highlights:

  • The best of the worlds of SAP and Microsoft)
  • Seamless integration with SAP ERP (ECC or S/4HANA)
  • Seamless integration into the world of Microsoft 365 (e.g. Teams, Sharepoint)
  • Integrated and networked processes from initial contact to invoicing
  • Object lead management to capture construction projects at an early stage
  • Object tracking for structured processing of planned or under construction projects
  • Relationship and contact management for mapping complex networks
  • Mobile CRM for the most important information in your pocket

Would you like to learn more about the opportunities that itmX crm offers in the construction and construction supplier industry? Our experts look forward to hearing from you.

Mockup Bildschirm und Laptop SBC und WX

In this way, we help you to map the complete customer lifecycle of your customers

  • Continuous processes from quotation to customer service – fully integrated into your SAP ERP

  • Mapping of the installed base and its history

  • 360° view of prospects, customers, competitors, partners

  • Integrated collaboration tools

  • Central contract management

  • Integrated document management incl. Versioning

  • MS Office 365 Integration

  • Digital product presentation and mobile order entry for your field service

  • Meaningful reporting on all sales activities

These solutions support your processes

Take the next step

We are looking forward to your message. Together, we will develop a strategy to provide your customers with a consistent and personal customer experience across all channels.

Dagmar Cölln
Dagmar CöllnSenior Sales
+49 7231 96825 10
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