Optimize your Lead-to-Order process with itmX marketing automation

Identifying the right time to deliver optimum content to a lead is one of the greatest challenges of our time. After all, a business can only generate genuine customers from leads if all parameters are met.

Use  itmX marketing automation powered by Evalanche with your customer acquisition and for increasing customer value.  itmX will help you throughout the customer journey, ensuring personal communication through a great variety of channels and generating greater reach, better conversion rates, and higher sales.

itmX marketing automation - Startscreen

Quick test: How well are you equipped where marketing automation is concerned?

  • Do you use automated processes to address your prospects and customers directly across all channels?
  • Are you already working with a marketing management tool to plan and implement your measures efficiently?
  • Do you have a facility for measuring and evaluating the results from individual marketing measures in order to draw the right conclusions for optimization?

If you can answer all these questions in the affirmative, you are probably using itmX marketing automation already. If not, you may wish to contact us.

Use personal multi-channel communication via itmX marketing automation in order to accompany your leads and existing clients throughout their customer journey!

Business benefits from itmX marketing automation at a glance

Data storage in Germany

IT security is an integral part of corporate policy and therefore IT strategy. SC-Networks has received certification to the internationally recognized standard ISO/IEC 27001 from TÜV Hessen. Consequently,  itmX marketing automation powered by Evalanche also fulfils all the requirements under the EU GDPR (EU General Data Protection Regulation).

Graphic workflow modeling

The modeling of multi-stage campaigns should be easy. Staff in Marketing must be able to set up new campaigns without needing support from IT. The graphic modeling of itmX marketing automation greatly facilitates the process.

Easy to use & to configure

SME B2B companies must be able to respond quickly to changing customer requirements and other rapid market changes to continue selling successfully in the digital age. Among other things, this will require flexible, adaptable, and easily integrated solutions.

Fully integrated into the itmX crm suite

SAP integration is crucial, even though not obvious to everybody. Without integration, questions such as these cannot be answered: What machines did we supply to which customers? Which quotations are outstanding for customers with a good payment history? You can employ itmX marketing automation if you wish to use not only the customer master but all process data for data selection when setting up campaigns.

360 degree view of all data and processes

With itmX marketing automation, it is not only access to customers and contacts that is ensured but also access to process data from the CRM and ERP. And even better: all the data from campaigns (bounces, response data, etc.) is fed back, enriching both the 360 degree view and the master data in the CRM and ERP.

Overview of itmX marketing automation modules

Use newsletter marketing and lead management campaigns as a professional interface between Marketing and Sales. Segment and personalize the means by which you address the target groups, thereby purposefully controlling inbound and outbound measures

Optimize your Lead-to-Cash process by making use of the customizable methods of lead scoring and lead nurturing. In addition to using the entire campaign management functionality including e-mail marketing, landing pages, and social media, you can also automate workflows in order to be able to respond more quickly to new market circumstances.

Make use of sophisticated lead nurturing to convert your leads into genuine customers. You can use  itmX marketing automation to map your lead management and to identify the right time to provide the appropriate content to your prospects. That way, you can purposefully develop the leads obtained from your inbound marketing.

Interested?

Do you have any questions or would you like a consultation?
Please feel free to contact us. We are looking forward to your message.

Dagmar Cölln
Dagmar CöllnSenior Sales
sales@itmx.de
+49 7231 96825 10