Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
Putting more power on the road – How Winkler optimizes customer loyalty management with marketing automation
More power for customer management - how winkler uses marketing automation By automating the marketing processes, winkler was able to achieve considerable time savings By introducing marketing automation, winkler can address its customers in a more precise and personalized way winkler, a leading [...]
AI for an optimized CRM
Using AI to optimize customer relationship management How to guarantee even more efficient customer management by Robin Hartmann According to a bitkom study , 70% of German companies consider artificial intelligence (AI) to be the most important technology of [...]
ROI calculation: How to evaluate the success of your CRM system
ROI Calculation: How to Evaluate the Success of Your CRM System Adopting a customer relationship management (CRM) system can be a significant step for a company to strengthen customer relationships, increase sales efficiency, and optimize marketing strategies. In addition to the [...]
Marketing Automation in Medium-Sized B2B Companies: Increasing Efficiency and Promoting Growth through Automation
Marketing Automation in Medium-Sized B2B Companies: Increasing Efficiency and Promoting Growth through Automation The world of marketing has changed a lot in recent years, especially with the introduction of marketing automation. Nevertheless, many medium-sized B2B companies are reluctant to use this [...]
Successfully Implementing CRM Systems: Key Steps and Considerations
Successfully Implementing CRM Systems: Key Steps and Considerations In our increasingly connected world, where customer expectations are constantly rising and competition never sleeps, it is crucial for companies to not only nurture their relationships with customers, but also to strategically optimize [...]
Maximize revenue through efficient opportunity management
Maximum revenue potential in B2B sales through optimized opportunity management In today's competitive environment of B2B sales, effective opportunity management is essential to unlock the full potential of the sales pipeline. Although this is considered state-of-the-art, there is still significant room [...]