Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
LinkedIn Ads in B2B: How LinkedIn Lead Generation Really Works
LinkedIn Ads in B2B: This is how LinkedIn lead generation really works By Nicole Bräuner LinkedIn Ads are one of the most effective, but also the most misunderstood channels in B2B marketing. Many companies eagerly collect leads and then [...]
Measuring sales success: Which KPIs are crucial?
Measuring sales success: Which KPIs are crucial ? by Ahmet Akbay The CRM Sales Cockpit is an indispensable tool for many companies to make their sales processes more efficient and transparent. But what exactly belongs in such a cockpit and [...]
S/4HANA Customer Management in Service – What Comes After SAP CS?
S/4HANA Customer Management in Service – What comes after SAP CS? by Michael Stump For years, SAP Customer Service (CS) has been the reliable companion in the service process of many industrial companies – especially in mechanical and plant engineering. Well-rehearsed processes, [...]
CRM Selection Guide: How Sales Managers Find the Right System
CRM Selection Guide: How Sales Managers Find the Right System by Stefan Eller Choosing the right CRM system is one of the most strategically important decisions for sales managers and influences not only sales, but almost all areas of [...]
CRM failed – what was the reason? User adoption as an underestimated game changer
CRM failed - what was the reason? User adoption as an underestimated game changer by Michael Stump Many companies invest enormous sums in the introduction of a CRM system. The hope is clear: better customer overview, more efficient processes in [...]
All at a glance: Chat with your business data
All at a glance: Chat with your business data by Robin Hartmann Artificial intelligence and digital assistants have long since arrived in everyday working life. But many companies are still faced with the question: Do chatbots really bring concrete added [...]