Shaping the future successfully? With meaningful analyses of your business and processes!

Use the competitive advantage you already have today – your data! And turn it into true insights. With full integration into the itmX crm suite, you also equip your business units with meaningful reporting. This helps you to further develop your business. From the analysis of past values to present analyses and future forecasts – with itmX business intelligence, based on Microsoft Power BI, you are optimally positioned.

Enterprise Intelligence Marketing

What’s in itmX business intelligence

Out-of-the-box data visualization

With itmX business intelligence, you already have templates with the most important KPIs for the business areas of marketing, sales and service. You benefit from more than 20 years of project experience in the CRM environment.

Enterprise Analytics

itmX business intelligence offers you role-based access to data and analyses. In doing so, everyone may only access the data for which they are also authorized – depending on the respective role as manager or employee.

Data integration CRM/ SAP ERP

Combine the best of two strong worlds: Microsoft and SAP. Our itmX enterprise intelligence provides you directly with a SAP itmX connector with which you have access to all relevant CRM/ SAP ERP information. This enables you to make the right decisions.

Data integration of non-CRM/non-SAP data

In your processes today, you use far more data sources than just the CRM or SAP ERP. That’s why we integrate them into your analyses and evaluations to provide untapped insights – regardless of whether they are cloud-based services or local data, such as Excel.

Self-Service-Analysis

Analyses and reports can be customized by your own department to generate valuable insights quickly and easily.

Multi-device availability

Whether on the road, from the home office or in the office. With itmX business intelligence, you always have access to your analyses via desktop, tablet or smartphone.

How does itmX business intelligence work?

In order for data to tell your stories, it must be put in the right light and visualized in the best possible way so that quick insights are possible. Because only if the information is easy to understand, it also brings real added value.

During the transformation, the database is cleaned and prepared so that further processing is easy. In addition, calculations and computations are predefined so that they can be retrieved quickly during the subsequent runtime.


The data basis is the most important building block for meaningful analyses and evaluations. The sources can be different. From cloud services to local files to SAP ERP, all relevant systems are integrated into the analysis. The data is provided via APIs or specially provided data extractors.

“With business intelligence for the areas of marketing, sales, service and commerce, we create transparency and help you to sustainably improve your business.”

Robin Hartmann, Head of Modern Workplace & Business Intelligence, itmX GmbH

Microsoft Power BI

The basis for itmX business intelligence is Microsoft Power BI.

Join us as a leader in the Gartner Magic Quadrant for Analytics and BI Platforms 2021* and benefit from powerful innovation, a large community and full integration with the Microsoft Power Platform.

Microsoft Partner BI
  • Enterprise Intelligence Sales
  • Enterprise Intelligence Marketing Overview
  • Enterprise Intelligence Kampagnen
  • Enterprise Intelligence Marketing Overview
  • Enterprise Intelligence Marketing Online
  • Enterprise Intelligence Marketing

An excerpt of our KPI’s in CRM

Marketing

  • Lead-Management
    Conversion Rate, Lead Channel Analysen, Net Promoter Score
  • Campaign Management
    Status und success analysis, budget-cost and actual-cost analysis
  • Online Marketing
    Website Visits, users, sessions

Sales

  • Order intake and sales
    By customer and product segments with time series comparisons
  • Pipeline Management
    Opportunity funnel, offer hit rate, lost-won analyses, forecast
  • Performance Management
    Team-/ employee Performance, target achievement

Service

  • Service Management
    Customer satisfaction, escalation analysis, turnaround times, error analysis
  • Complaint and grievance management
    Service case analysis, availability, return rate
  • Service Quality
    Service quality, product quality

Commerce

  • Customer analysis
    Customer retention rate, returning customers, online usage
  • Order Management
    Sales channel analysis, online order frequency, average order value, abandoned shopping carts
  • Portal usage
    Online usage, message rate, satisfaction

But that was not all – itmX business intelligence can do much more

  • Industry-specific KPI templates for retail, mechanical engineering and construction property management
  • Artificial intelligence-based analytics, such as analysis of key influencers.
  • Definition of standardized PDF reports
  • Seamless integration with itmX crm suite and other solutions you use
  • Process integration in the Modern Workplace and Microsoft Teams
  • Full integration with the Microsoft Power platform (Power Automate, Power Apps, Power Virtual Agents, Power BI)
virtual Xperience - itmX marketing

Virtual Xperience: experience the entire itmX crm suite up close and personal

In our virtual world of experience, you will find exciting information on everything you need to optimize your customer journeys. Take a look, there’s a lot to discover here!

Still not convinced? Here is even more info

Live Demo: itmX business intelligence just for you

Experience itmX business intelligence live and in color – directly at your own workstation. We show you practical use cases on BI dashboards for different areas of application. We adapt our online presentation exactly to your individual requirements and wishes.
Arrange a live demo

Expertise Page: Modern Workplace - get fit for the digital future

Business success is increasingly dependent on digitalized and automated business processes. We help you analyze and build these in the best possible way to create real added value for your employees!
To the expertise page

E-Book: How Artificial Intelligence Will Change Business Today (available only in German)

Is AI really a panacea for deepening knowledge about the customer? What methods and technologies are available for AI? In which areas can AI already provide support today? Answers to these and other questions can be found in the e-book.
Download for free

Do you want to make more out of your data?

Then feel free to contact us – whether you still have questions or would like a consultation. We look forward to hearing from you and will find a solution for everything together!

Robin Hartmann
Robin HartmannHead of Modern Workplace
robin.hartmann@itmx.de
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Learn how we help you understand your customers even better in our blog