Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
CRM failed – what was the reason? User adoption as an underestimated game changer
CRM failed - what was the reason? User adoption as an underestimated game changer by Michael Stump Many companies invest enormous sums in the introduction of a CRM system. The hope is clear: better customer overview, more efficient processes in [...]
All at a glance: Chat with your business data
All at a glance: Chat with your business data by Robin Hartmann Artificial intelligence and digital assistants have long since arrived in everyday working life. But many companies are still faced with the question: Do chatbots really bring concrete added [...]
The biggest digitalization challenges in medium-sized buisnesses and how the Power Platform overcomes them
The biggest digitalization hurdles in medium-sized buisnesses – and how the Power Platform overcomes them by Robin Hartmann Many medium-sized companies are aware of the need to digitize themselves. Nevertheless, projects often stall or fail before they really begin. [...]
Why S/4HANA Transformation Can Fail Without a CRM Strategy
Why a CRM strategy is essential for S/4HANA transformation by Michael Stump The transition to SAP S/4HANA is widely regarded as one of the most significant IT transformations of our time. Companies must act by 2030 at the latest, as the [...]
More efficient sales processes through the interaction of CRM and CPQ
More efficient sales processes through the interaction of CRM and CPQ Today we would like to talk about a topic that is of great importance to many companies in sales: the interaction of Customer Relationship Management (CRM) and Configure Price Quote [...]
Connecting SAP and Microsoft Intelligently: How to achieve sustainable digitalization with the Power Platform
Intelligently connect SAP and Microsoft: How to achieve sustainable digitalization with the Power Platform by Robin Hartmann Rethinking customer experience means above all reducing complexity, using data intelligently and automating processes in a targeted manner. The key to [...]