Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
Intelligent Analytics: Combining Data from CRM and ERP
Intelligent Analytics for Informed Business Decisions: Connecting ERP and CRM Data In today's fast-paced business world, it is crucial not only to collect data, but also to use and evaluate it intelligently. The combination of CRM and ERP data plays a [...]
Crisis management thanks to sales and marketing automation
Crisis management thanks to sales and marketing automation Creating synergies between marketing and sales is more important than ever in the face of current economic challenges for companies. An easy way to realize this effective interlocking is the perfect combination of [...]
CRM and SAP integration – why are they inseparable?
CRM and SAP integration – why are they inseparable? In an increasingly complex IT world, it is crucial to build on a central database and use it across departments. The integration of SAP plays a central role in this and offers [...]
Top 5 Tips for Choosing a CRM
The 5 best tips for choosing a CRM Are you looking for a customer relationship management solution that manages your customer data centrally and can be optimally integrated into your SAP system? In this blog post, we have compiled the most [...]
Exploiting the potential of existing customers
Successful Existing Customer Management: Recognizing Potential and Making the Right Use of Opportunities Customer loyalty is one of the most important success factors for any business. While new customers are important, companies often overlook the great potential of their existing customers. However, [...]
Campaign Management in Modern Marketing
Campaign Management in Modern Marketing The Right Strategy for Effective Campaign Execution In the ever-changing environment of marketing, campaign management is a central part of a successful marketing strategy. It enables companies to communicate their products and services to the right audience [...]