STIEBEL ELTRON digitizes sales processes with webXperience
Since its foundation in 1924, Stiebel Eltron GmbH & Co. KG has continuously set standards in the areas of technological competence, quality, innovation, reliability and customer proximity at its headquarters in Holzminden. The expertise is reflected in a wide range of products suitable for a wide range of applications: hot water appliances, heat pumps, ventilation systems and space heaters. This diversity makes it possible to offer individual solutions that meet the requirements and needs of their customers. Decades of experience and the pursuit of continuous development position Stiebel Eltron as a reliable and innovative market leader that actively shapes the future of building technology and green technologies.
The decisive factors were the intuitive operation and seamless integration into existing systems
Stiebel Eltron GmbH & Co. KG had already been using the itmX crm suite since 2010. Due to the strong digitalization of recent years and the associated change in the entire world of work, this software has no longer fully met the requirements. The primary goal pursued with a new introduction was to provide field and office staff with modern and intuitive software that can be used to handle daily business processes more efficiently. Above all, they were looking for intuitive software that could be used on all mobile devices – including smartphones and tablets – but that also had interfaces to applications such as Outlook or internal product configurators.
In addition, due to the ERP migration to SAP S/4HANA, it was necessary to modernize the CRM software technically.
“The look and feel as well as the simple and intuitive usability of the software convinced us right from the start. In addition, the itmX solution stands out due to its interface-free connection to the existing systems . The integration of webXperience in Outlook and the internally used product configurators will make our daily work more efficient and time-saving.”
Florian Bruns, Head of Sales Management, STIEBEL ELTRON GmbH & Co.KG
After intensive research among the well-known CRM providers, Stiebel Eltron GmbH & Co.KG finally chose itmX again. The decisive factors were above all the appealing and intuitive user interface, the seamless integration into existing systems, the pricing model and, above all, the long-standing trusting partnership with itmX GmbH.
After only 9 months of project duration, the first successful go-lives were celebrated in Switzerland and Australia. For the sales colleagues, the switch to the new CRM solution was very easy thanks to the very intuitive user interface. The switch was also supported by online training courses that Stiebel conducted internally: More than 500 users are now using the new CRM solution and the feedback from users has been consistently positive.
“As in the past, the cooperation with itmX went smoothly. The project team understood our processes and requirements very well, so that we were able to implement them quickly without much need for explanation.”
Silke Senkel, Global CRM Manager, STIEBEL ELTRON GmbH & Co.KG
Topics of the future at STIEBEL ELTRON GmbH & Co.KG
In the coming months, a number of further developments are planned, such as a daily CRM briefing by e-mail to inform colleagues about their upcoming tasks, an improved Outlook add-in for direct appointment creation from the CRM, and a radius search to better support the sales force in acquiring new customers.
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