Either way, the ability for customers to configure products online is a key success factor, as this not only makes the sales process easier for the store operator, but also gives the customer a certain degree of independence.
Headless commerce architecture creates a seamless omnichannel presence
A final and additional factor we would like you to consider when building your online ordering platform is that it is built on a contemporary and scalable architecture that supports all online channels and devices, and offers easy extension and integration options for channels such as website or social media.
A headless commerce architecture is state of the art here. By decoupling the frontend and backend components, the user interface (the frontend) and the e-commerce functionality (the backend) can be developed and operated separately.
In concrete terms, this means a perfect user experience for the user, as the frontend components are completely geared towards usability and any display on different channels, devices, etc. is supported. For the operator, on the other hand, flexibility and agility, as they can easily use different frontend technologies and frameworks for an appealing user experience and, on the other hand, manage the backend, which is completely focused on data, transactions and business logics.
Success factors for B2B online stores: User Experience, Configuration Options and Headless Commerce Architecture
Building a successful B2B online store is no easy task. With the right strategy, the right tools and technologies, and the right partner to help launch the online sales channel, even B2B companies can offer their customers an outstanding digital shopping experience while increasing their own competitiveness.
B2B commerce success depends on factors such as user experience, product configuration options and the architecture of the entire store.
Before deploying a B2B customer service portal, some crucial considerations are required:
The user experience must be right – the web store must be user-friendly and the product descriptions must fit. For the latter, a product data management (PIM) system is recommended to ensure consistent and up-to-date descriptions. In addition, the displayed prices and delivery options should always be adapted to the customer, which requires integration with the ERP system.
After-sales services – after the purchase is before the purchase. Therefore, the aspect of customer service is an important factor that promotes customer loyalty and reduces the effort for the store operator. Ordering spare parts directly from the exploded view of the product used is just as much a part of this as online access to invoices or the current delivery status.
The online configuration option for products is a major success factor and the icing on the cake. This requires the integration of powerful CPQ software to make even complex products configurable.
A headless commerce architecture offers flexibility and an excellent user experience, as well as a seamless omnichannel presence.
Overall, these success factors are critical to succeeding in B2B e-commerce and meeting the increasing demands of the digital business world.