Marketing Automation for SMEs– Made in Germany

itmX cooperates with Evalanche manufacturer SC-Networks

Pforzheim, February 2020 – Newly founded in January 2020, itmX GmbH, a subsidiary of NTT DATA Business Solutions, has gained a strategically important partner in SC-Networks GmbH, manufacturer of the marketing automation platform Evalanche. The automation of the lead process using Evalanche is an important addition to the itmX crm suite, the eXperience platform for all business processes – from marketing to sales and commerce to analytics.

Solutions from the middle class for the middle class

“The cooperation with SC-Networks enables us to make the topic of marketing automation interesting for medium-sized businesses as well”, Michael Stump, managing director of itmX GmbH, explains the partnership. Both companies have their headquarters in Germany and attach great importance to compliance with the local data protection laws. With its data centers located exclusively in Germany and the TÜV certification according to ISO 27001, SC-Networks guarantees the highest level of information security and DSGVO conformity – marketing automation “made in Germany”.

“However, German medium-sized businesses do not only need modern, data protection-compliant technologies to remain future-proof”, explains Martin Philipp, Managing Director of SC-Networks GmbH. “Tailor-made solutions are important which offer real support for the individual requirements of a branch and a company. With our ecosystem of specialized partner companies we put exactly that into practice. We look forward to advancing this mission together with itmX”.

itmX marketing automation powered by Evalanche

Via a standardized interface between the itmX crm suite and Evalanche, itmX customers have the possibility to use customer data from the CRM system for targeted marketing campaigns. On the other hand, data generated in Evalanche, for example form entries, clicked contents or completed downloads, can be transferred directly into the CRM. With Evalanche, marketing generates high-quality leads that it can then automatically transfer to sales. “Compared to other providers Evalanche convinced with the best user experience”, Michael Stump continues. “After only a few hours of onboarding, companies can start using the software.”

Implement Customer Centricity quickly

“More and more medium-sized companies are realizing how important it is to place the customer at the center of all business processes,” explains Martin Philipp. “This is the only way they can attract the attention of potential customers, develop them into customers and retain them in the long term. A marketing automation solution integrated into the system landscape makes it possible not only to automate this process, but also to personalize it.

“In order to turn leads into high-quality opportunities, customer centricity is indispensable”, explains Michael Stump of itmX. “The future customer must be able to find himself in the address right from the start. Otherwise, the best campaign is useless. With Evalanche, we are closing the gap to a completely automated and at the same time personalized lead process with direct integration into our itmX crm suite.

The precisely tailored control of information, the tracking of user behaviour and the evaluation of sales opportunities by means of lead scoring make the customer process more transparent and optimisation potential more quickly visible.