Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
Successfully Implementing CRM Systems: Key Steps and Considerations
Successfully Implementing CRM Systems: Key Steps and Considerations In our increasingly connected world, where customer expectations are constantly rising and competition never sleeps, it is crucial for companies to not only nurture their relationships with customers, but also to strategically optimize [...]
Maximize revenue through efficient opportunity management
Maximum revenue potential in B2B sales through optimized opportunity management In today's competitive environment of B2B sales, effective opportunity management is essential to unlock the full potential of the sales pipeline. Although this is considered state-of-the-art, there is still significant room [...]
Merging Marketing and Sales
Merging Marketing and Sales: Shared Understanding of Strategy for a Successful Digital Sales Strategy Digitalization has not only changed the way customers perceive products and services, but it has also blurred the traditional boundaries between marketing and sales. Today, the close [...]
Intelligent Analytics: Combining Data from CRM and ERP
Intelligent Analytics for Informed Business Decisions: Connecting ERP and CRM Data In today's fast-paced business world, it is crucial not only to collect data, but also to use and evaluate it intelligently. The combination of CRM and ERP data plays a [...]
Crisis management thanks to sales and marketing automation
Crisis management thanks to sales and marketing automation Creating synergies between marketing and sales is more important than ever in the face of current economic challenges for companies. An easy way to realize this effective interlocking is the perfect combination of [...]
CRM and SAP integration – why are they inseparable?
CRM and SAP integration – why are they inseparable? In an increasingly complex IT world, it is crucial to build on a central database and use it across departments. The integration of SAP plays a central role in this and offers [...]