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Marketing success with marketing analytics Nowadays, many different tools are used in marketing. Be it Google Analytics, SISTRIX, a CRM or CMS [...]
What is Lead Management? Over 80% of all business transactions are now conducted online or at least influenced by the information available [...]
Why project management and marketing absolutely belong together How do project management and marketing fit together? Marketing stands for creativity and freedom. [...]
How to realize a continuous customer journey In many companies, digital media in marketing have grown gradually. Often, IT was not involved [...]