Infothek - Marketing

Your successful start with marketing automation How marketing automation can also be implemented in medium-sized companies and integrated with CRM Download now [...]

More leads at less cost? Marketing Automation makes it possible! Marketing automation has been an integral part of lead management for several [...]

Personalized and automated marketing with marketing automation The term Marketing Automation is on everyone's lips these days. But what does marketing automation [...]

Lead Nurturing - how to get your leads to close the sale At the latest, if you deal intensively with lead management [...]

From customer experience to customer intelligence: the key to better customer acquisition and retention In today's digital era, where customer expectations [...]

TikTok in B2B companies - top or flop? Short dance videos, funny entertainment clips and voiceovers - that's TikTok. The still [...]

Marketing success with marketing analytics Nowadays, many different tools are used in marketing. Be it Google Analytics, SISTRIX, a CRM or CMS [...]

What is Lead Management? Over 80% of all business transactions are now conducted online or at least influenced by the information available [...]

Why project management and marketing absolutely belong together How do project management and marketing fit together? Marketing stands for creativity and freedom. [...]