The SAP world is in a state of upheaval. Since the Walldorf-based company ushered in a completely new era for its applications in 2015 with SAP S/4HANA, the successor to its previous core product, many companies have been faced with the question of how and, above all, when to make the switch to the new technology.
A core application of SAP ERP is the CRM component, and this will only be supported in its current version 7.0 until 2027. In the optional extended maintenance until 2030. But at the latest then the question arises for today’s users: what to do with the SAP CRM?
In our three-part blog series, Michael Stump, Managing Director and SAP CRM expert at itmX GmbH, will show you the pros and cons of SAP’s own CRM solution and at the same time inform you about alternatives.
SAP CRM on Premise in SAP Business Suite version 7 is still one of the most widely used CRM systems in the SAP universe.
Most companies use it mainly to cover sales processes such as opportunity management, visit reporting and quoting. However, the system can also be used in marketing. Using the so-called segment screens, it is possible to plan and handle marketing campaigns.
In recent years, however, SAP has pursued few if any further developments of the classic SAP CRM on Premise. This is because SAP’s future lies in S/4HANA Customer Management – an add-on that builds on S/4HANA and whose greatest advantage is integration without middleware.
One reason for this is the cloud-first strategy that SAP has heralded with S/4HANA. On the other hand, this is also due to the fact that modern CRM requirements, such as the use of collaboration tools for internal collaboration, the integration of social media or smart mobile clients cannot be implemented with SAP CRM.
Nevertheless, many customers have decided to continue operating the system for the time being. Of course, this is also due to the fact that expensive and complex interfaces have been developed over the years to dock with SAP ECC, but also to the fact that SAP has long announced an integrated version of SAP CRM under SAP S/4.