Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
SMarketing – how marketing and sales work together efficiently
SMarketing - how marketing and sales work together efficiently Today, it is more important than ever that departments work together – especially in marketing and sales. In order to develop the full potential of lead generation and to remain competitive in the [...]
Lead Nurturing – how to get your leads to close the sale
Lead Nurturing - how to get your leads to close the sale At the latest, if you deal intensively with lead management the topic of lead nurturing will come up. According to an official definition, lead nurturing encompasses all the steps a [...]
Digitization of sales appointments with the mobile product catalog
Digitization of sales appointments with the mobile product catalog Digitization is being talked about in all areas. Even in sales, the word has become indispensable and the term "digitization of the sales appointment" is heard more and more often. But what exactly [...]
Modern Work with CRM – what’s behind it?
Modern Work with CRM – what’s behind it? The term "modern work" has been on everyone's lips for years and is constantly being discussed in the course of advancing digitization. In the course of the Corona pandemic, this term got a [...]
5 mistakes in CRM projects
5 mistakes in CRM projects The successful introduction of a CRM system is of great importance for companies. It enables them to improve their customer relationships, sell more effectively and achieve competitive advantages in the long term. However, in practice we hear time [...]
Microsoft Power-Platform: How to get a successful start?
Microsoft Power-Platform: How to get a successful start? In today's business world, where agility and efficiency are key and companies rely more and more on digital solutions, the Microsoft Power Platform has become a valuable tool. With its tools and services, [...]