Welcome to the itmX customer experience blog
Today, CRM software is the core of sales, marketing and service processes and contributes significantly to the digital transformation and automation of your business processes.
In our Customer Experience Blog, you will therefore not only find articles that support you in selecting or introducing software, but also information that helps you optimize your sales, marketing and service processes.
In addition to CRM, sales and marketing, we also cover everything to do with marketing automation, service, commerce, customer experience and the modern workplace.
Recent articles
More leads at less cost? Marketing Automation makes it possible!
More leads at less cost? Marketing Automation makes it possible! Marketing automation has been an integral part of lead management for several years now. It is a digital strategy that uses automated workflows to turn unknown visitors into satisfied customers over time. [...]
What does CRM mean?
What does CRM mean? Customer relationship management, or CRM for short, is about the relationship management of customers and potential customers, which is professionally managed with the help of a CRM system. It is important to develop relationships with existing customers in [...]
5 steps to successful sales reporting
5 steps to successful sales reporting Companies have become data collectors. Even in sales, data on products, offers, prospects, leads, opportunities, customers, former customers, orders, contract documents and much more is generated everywhere. Much of this data and information is floating around [...]
Sales 4.0 – how digitalization is changing sales
Sales 4.0 - How digitalization is changing sales Selling is no longer what it used to be. Sales is changing: Cold calls and lengthy sales conversations have long been a thing of the past. Processes are becoming increasingly networked, technologized and [...]
Personalized and automated marketing with marketing automation
Personalized and automated marketing with marketing automation The term Marketing Automation is on everyone's lips these days. But what does marketing automation actually mean? Does marketing really run fully automatically and will we therefore soon no longer need marketing staff? A reassuring [...]
Use the Microsoft Power Platform to get your own room booking app
Use the Microsoft Power Platform to get your own room booking app A report on trends in the working environment revealed that more than 70% of the employees surveyed would like the opportunity to work from the home office in the future. [...]